Google Analytics 4 (GA4), Google’s primary analytics platform
>> What is GA4 and why is it so important to use it Google Analytics 4 (GA4) is a free web analytics tracking software which allows you to collect, track, and measure traffic and engagement metrics across websites and apps. GA4 uses only first-party cookies to collect data (Unlike Universal Analytics, UA - GA3, the previous version). It was developed for marketers to provide a reliable, privacy-compliant solution in compliance with data protection laws (such as GDPR, CCPA). (After July 2024 all users of UA will lose their access to all UA properties.) >> Its fundamentals and essentials metrics Event-Driven Model: GA4 focuses on the core data asset, events which present user interactions (e.g., page views, clicks, form submissions) that make it easy to track user behavior. Enhanced Cross-Platform Tracking : GA4 smoothly tracks user interactions through websites, mobile apps, and other digital platforms and by analyzing the unified reports data can he...