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Showing posts with the label PPC

Essential metricks of Google ads for optimizing performance

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Google Ads step by step >>   1. Click-Through Rate (CTR) What it is: The percentage of people who click your ad after seeing it. Formula: CTR = ( Clicks Impressions ) × 100 \text{CTR} = \left( \frac{\text{Clicks}}{\text{Impressions}} \right) \times 100 Example: If you had 50 clicks and 2,000 impressions: CTR = ( 50 2000 ) × 100 = 2.5 % \text{CTR} = \left( \frac{50}{2000} \right) \times 100 = 2.5\% 2. Cost Per Click (CPC) What it is: The average amount you pay each time someone clicks on your ad. Formula: CPC = Total Spend Total Clicks \text{CPC} = \frac{\text{Total Spend}}{\text{Total Clicks}} ​ Example: If you spent $100 on ads and got 50 clicks: CPC = 100 50 = 2  dollars per click \text{CPC} = \frac{100}{50} = 2 \text{ dollars per click} 3. Conversion Rate (CVR) What it is: The percentage of people who completed a desired action after clicking your ad (like buying a product). Formula: CVR = ( Conversions Clicks...

PPC Campaign Checklist

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    PPC Campaign Checklist 🎯 1. Goal Setting Define main campaign goal (sales / lead generation / brand awareness) Set KPIs (e.g., CTR, CPA, ROAS, number of conversions) 🔍 2. Research & Preparation Keyword research (Google Keyword Planner, SEMrush, Ahrefs) Competitor ad analysis Define target audience (age, location, interests, behavior) 📊 3. Platform Selection Google Ads Meta Ads (Facebook/Instagram) LinkedIn / TikTok / other platforms (if relevant) 🗂️ 4. Campaign Structure Separate campaigns by goal (brand / remarketing / sales) Ad groups based on keywords or themes Multiple ad variations for A/B testing ✍️ 5. Ad Creation Attention-grabbing headline Include keywords in ad copy Clear CTA (e.g., “Buy Now”) Creative images/videos following platform guidelines 🌐 6. Landing Page Preparation Mobile-friendly design Fast loading speed Focused on a single goal (e.g., form fill or purchase) Tracking codes set up (Google Analytics, Tag Manager, pixel) 💰 7. Budget & Biddin...

Step-by-Step Guide to Launching a Google Ads PPC Campaign for Beginners

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 Are you a new entrepreneur looking to boost your online visibility? Google Ads Pay-Per-Click (PPC) advertising can be a game-changer for your business. This guide will walk you through launching your first campaign, step by step, even if you’re a beginner. What is Google Ads PPC? Google Ads is an online advertising platform where businesses pay to show their ads on Google search results and its advertising network. The “ Pay-Per-Click” (PPC) model means you only pay when someone clicks your ad, making it cost-effective and measurable. Why Google Ads is Ideal for New Entrepreneurs Immediate Visibility: Unlike SEO, which can take months, Google Ads delivers instant traffic. Targeted Marketing: Reach customers based on keywords, location, device, and even interests. Budget Control: Start small and scale as you see results. Measurable Results: Track clicks, impressions, conversions, and ROI accurately. Step 1: Set Up Your Google Ads Account Go to Google Ads an...