PPC Campaign Checklist
PPC Campaign Checklist 🎯 1. Goal Setting Define main campaign goal (sales / lead generation / brand awareness) Set KPIs (e.g., CTR, CPA, ROAS, number of conversions) 🔍 2. Research & Preparation Keyword research (Google Keyword Planner, SEMrush, Ahrefs) Competitor ad analysis Define target audience (age, location, interests, behavior) 📊 3. Platform Selection Google Ads Meta Ads (Facebook/Instagram) LinkedIn / TikTok / other platforms (if relevant) 🗂️ 4. Campaign Structure Separate campaigns by goal (brand / remarketing / sales) Ad groups based on keywords or themes Multiple ad variations for A/B testing ✍️ 5. Ad Creation Attention-grabbing headline Include keywords in ad copy Clear CTA (e.g., “Buy Now”) Creative images/videos following platform guidelines 🌐 6. Landing Page Preparation Mobile-friendly design Fast loading speed Focused on a single goal (e.g., form fill or purchase) Tracking codes set up (Google Analytics, Tag Manager, pixel) 💰 7. Budget & Biddin...