How to get more sales

In 2025, Google Ads continues to evolve, introducing a new account structure that promises to streamline campaigns, enhance targeting, and maximize ROI . For businesses looking to stay competitive, understanding these updates and leveraging them effectively is no longer optional—it’s essential. In this guide, we’ll explore the key changes to Google Ads’ account structure, strategies for optimization, and actionable tips to ensure every dollar spent delivers measurable results. What’s Changing in Google Ads 2025? Google Ads has historically focused on campaigns, ad groups, keywords, and ads as the core building blocks of account structure. In 2025, Google introduces a more hierarchical and AI-driven approach , emphasizing automated insights and cross-campaign optimization. The main updates include: Simplified Campaign Layers: Google now recommends consolidating campaigns into fewer, more strategic layers. This reduces overlap, improves budget efficiency, and allows AI-driven recomm...