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Showing posts with the label SEO

How to find the best keywords? How to prioritize them? What is KEI?

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Finding and prioritizing the best keywords is essential for SEO, content marketing, and paid advertising. Here's a structured guide to understanding how to find them, how to prioritize them, and what KEI (Keyword Effectiveness Index) is. 🔍 How to Find the Best Keywords Start with Seed Keywords Think of general terms your audience might search for. Example: If you sell vegan snacks → “vegan snacks”, “plant-based food”, “healthy snacks”. Use Keyword Research Tools Tools help you expand your list and find search volume, competition, and more. Free tools : Google Keyword Planner Ubersuggest AnswerThePublic Google Search Console (if you have an existing site) Paid tools (more comprehensive): Ahrefs SEMrush Moz KWFinder Analyze Competitor Keywords Use tools like SEMrush or Ahrefs to find what keywords your competitors rank for. Look for gaps or lower-competition keywords they missed. Check Search Intent Make sure ...

THE ADVANTAGES OF ONLINE MARKETING

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Online marketing offers several advantages, making it a powerful tool for businesses of all sizes.  The key benefits of internet marketing: 1. Global Reach Access to a larger audience : Online marketing allows businesses to reach customers across the globe, breaking geographical boundaries that traditional marketing often faces. 2. Cost-Effectiveness Lower costs compared to traditional methods : Online marketing channels, such as social media, email, and SEO, are generally more affordable than print ads, TV, or radio advertising. Pay-per-click (PPC) options : Platforms like Google Ads allow businesses to only pay when users engage with their ads, maximizing budget efficiency.  For this reason, I recommend the Profit-Generator PPC Marketing Guide ebook , which shows you how to incorporate PPC marketing into your own strategy so that you can generate more profit externally. 3. Targeted Marketing Audience segmentation : Digital platforms allow marketers to target specific demogra...