How to find the best keywords? How to prioritize them? What is KEI?
Finding and prioritizing the best keywords is essential for SEO, content marketing, and paid advertising. Here's a structured guide to understanding how to find them, how to prioritize them, and what KEI (Keyword Effectiveness Index) is. 🔍 How to Find the Best Keywords Start with Seed Keywords Think of general terms your audience might search for. Example: If you sell vegan snacks → “vegan snacks”, “plant-based food”, “healthy snacks”. Use Keyword Research Tools Tools help you expand your list and find search volume, competition, and more. Free tools : Google Keyword Planner Ubersuggest AnswerThePublic Google Search Console (if you have an existing site) Paid tools (more comprehensive): Ahrefs SEMrush Moz KWFinder Analyze Competitor Keywords Use tools like SEMrush or Ahrefs to find what keywords your competitors rank for. Look for gaps or lower-competition keywords they missed. Check Search Intent Make sure ...