Setting Up Conversion Tracking on Blogger: A Step-by-Step Guide

 

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If you want to measure the success of your online marketing campaigns, conversion tracking is essential. Conversion tracking allows you to see which actions users take on your Blogger website, such as signing up for a newsletter, purchasing a product, or filling out a contact form. By implementing conversion tracking, you can make data-driven decisions that improve your ROI and overall online performance. In this post, we’ll guide you through the process of setting up conversion tracking on Blogger effectively.

Why Conversion Tracking Matters

Conversion tracking provides valuable insights into how users interact with your site. Without it, you are essentially guessing what drives sales or leads. Key benefits include:

  • Understanding which campaigns drive the most conversions

  • Optimizing ad spend for higher ROI

  • Identifying high-performing pages and content

  • Improving website user experience

By tracking conversions, you can focus your efforts on strategies that truly generate results.

Step 1: Choose Your Conversion Tracking Tool

Several tools can track conversions on Blogger. The most common and effective options include:

  1. Google Ads Conversion Tracking – Best for measuring ROI from Google Ads campaigns.

  2. Google Analytics Goals – Ideal for tracking website actions like form submissions, downloads, or pageviews.

  3. Facebook Pixel – For measuring actions from Facebook ad campaigns.

For this guide, we’ll focus on Google Ads conversion tracking, as it’s widely used and integrates seamlessly with Blogger.

Step 2: Create a Conversion Action in Google Ads

Before adding any code to Blogger, you need to define a conversion action in Google Ads:

  1. Sign in to your Google Ads account.

  2. Click on Tools & Settings → Measurement → Conversions.

  3. Click the + New Conversion Action button.

  4. Select the type of conversion you want to track, e.g., Website.

  5. Enter your conversion details, including:

    • Conversion name (e.g., “Newsletter Signup”)

    • Value of the conversion (optional)

    • Count type (e.g., every or one per click)

  6. Click Create and Continue to generate your conversion tag.

This step sets up the foundation for tracking user actions effectively.

Step 3: Get Your Conversion Tracking Code

Once the conversion action is created, Google Ads provides a snippet of code:

  1. Choose Install the tag yourself.

  2. Copy the Global Site Tag (gtag.js) if you haven’t already added it to your Blogger template.

  3. Copy the Event Snippet for the specific conversion you want to track.

You will add these codes to your Blogger site in the next step.

Step 4: Add the Conversion Code to Blogger

To implement conversion tracking on Blogger:

  1. Go to your Blogger Dashboard → Theme → Edit HTML.

  2. Paste the Global Site Tag between the <head> tags of your template. This ensures it loads on every page.

  3. Paste the Event Snippet on the page where the conversion occurs. For example:

    • For a “Thank You” page after form submission, place the snippet between <body> tags on that page.

  4. Save your template changes.

💡 Tip: If your conversion is a form submission or button click, you can use Google Tag Manager to trigger the event without creating a separate “Thank You” page.

Step 5: Verify Your Conversion Tracking

It’s essential to ensure your tracking works correctly:

  1. Use Google Tag Assistant or Tag Manager Preview Mode to check if the tags fire correctly.

  2. Test the conversion by performing the action yourself (e.g., submitting a form).

  3. Check Google Ads → Conversions to see if the test is recorded.

Accurate verification ensures you don’t miss crucial data.

Step 6: Analyze Conversion Data for Optimization

After your tracking is live, Google Ads will start collecting data. Use it to optimize your campaigns:

  • Identify high-converting pages and replicate their success

  • Pause underperforming ads or keywords

  • Adjust bids for campaigns with higher conversion potential

  • Understand user behavior to improve your website UX

Monitoring conversions over time allows you to make data-driven decisions and improve your Blogger site’s performance.

Common Mistakes to Avoid

When setting up conversion tracking on Blogger, watch out for these pitfalls:

  1. Not placing the Global Site Tag on every page – This can lead to missing conversions.

  2. Wrong placement of the Event Snippet – Ensure it’s only on the page where the conversion occurs.

  3. Skipping verification – If the tracking isn’t working, all your data will be inaccurate.

  4. Ignoring mobile users – Make sure your pages and forms are mobile-friendly.

Avoiding these mistakes ensures your conversion tracking delivers reliable insights.

Conclusion

Setting up conversion tracking on Blogger is a crucial step for improving your online marketing effectiveness. By measuring user actions, you gain actionable insights that help boost ROI, refine campaigns, and enhance user experience.

Quick Recap:

  1. Choose the right tracking tool (Google Ads, Analytics, Facebook Pixel)

  2. Create a conversion action in Google Ads

  3. Copy your Global Site Tag and Event Snippet

  4. Add the codes to your Blogger template

  5. Verify tracking works correctly

  6. Analyze data to optimize campaigns

With these steps, you’ll have a fully functional conversion tracking system on Blogger that empowers you to make smarter marketing decisions.

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