PPC Campaign Checklist

 


 PPC Campaign Checklist


🎯 1. Goal Setting

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    Define main campaign goal (sales / lead generation / brand awareness)

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    Set KPIs (e.g., CTR, CPA, ROAS, number of conversions)

🔍 2. Research & Preparation

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    Keyword research (Google Keyword Planner, SEMrush, Ahrefs)

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    Competitor ad analysis

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    Define target audience (age, location, interests, behavior)

📊 3. Platform Selection

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    Google Ads

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    Meta Ads (Facebook/Instagram)

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    LinkedIn / TikTok / other platforms (if relevant)

🗂️ 4. Campaign Structure

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    Separate campaigns by goal (brand / remarketing / sales)

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    Ad groups based on keywords or themes

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    Multiple ad variations for A/B testing

✍️ 5. Ad Creation

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    Attention-grabbing headline

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    Include keywords in ad copy

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    Clear CTA (e.g., “Buy Now”)

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    Creative images/videos following platform guidelines

🌐 6. Landing Page Preparation

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    Mobile-friendly design

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    Fast loading speed

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    Focused on a single goal (e.g., form fill or purchase)

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    Tracking codes set up (Google Analytics, Tag Manager, pixel)

💰 7. Budget & Bidding Strategy

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    Define daily/monthly budget

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    Choose bidding strategy (CPC / CPA / ROAS)

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    Add negative keywords

🚀 8. Pre-Launch Checks

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    Targeting set (location, age, interests, device)

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    Ads uploaded and approved

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    Final review: copy, links, tracking

📈 9. Ongoing Optimization

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    Monitor performance (CTR, CPC, CPA, conversions)

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    Pause underperforming keywords

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    Analyze A/B test results

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    Adjust bidding and budget

📊 10. Reporting & Analysis




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