How to find the best keywords? How to prioritize them? What is KEI?




Finding and prioritizing the best keywords is essential for SEO, content marketing, and paid advertising. Here's a structured guide to understanding how to find them, how to prioritize them, and what KEI (Keyword Effectiveness Index) is.

🔍 How to Find the Best Keywords

  1. Start with Seed Keywords

    • Think of general terms your audience might search for.

    • Example: If you sell vegan snacks → “vegan snacks”, “plant-based food”, “healthy snacks”.

  2. Use Keyword Research Tools
    Tools help you expand your list and find search volume, competition, and more.

    • Free tools:

      • Google Keyword Planner

      • Ubersuggest

      • AnswerThePublic

      • Google Search Console (if you have an existing site)

    • Paid tools (more comprehensive):

      • Ahrefs

      • SEMrush

      • Moz

      • KWFinder

  3. Analyze Competitor Keywords

    • Use tools like SEMrush or Ahrefs to find what keywords your competitors rank for.

    • Look for gaps or lower-competition keywords they missed.

  4. Check Search Intent

    • Make sure the keyword matches what the user actually wants.

      • Informational: “what is vegan protein?”

      • Navigational: “best vegan snack brands”

      • Transactional: “buy vegan protein bars online”

📌 How to Prioritize Keywords

Once you have a list, prioritize based on:

FactorWhy It Matters
Search VolumeHigher volume = more traffic potential.
Competition (Difficulty)Low difficulty = easier to rank.
Search IntentAligns with your business goals (traffic, leads, conversions).
CPC (Cost per Click)Indicates commercial value of the keyword.
Current Ranking PotentialCan you realistically rank for it soon?
Trends & SeasonalityIs it trending up or seasonal? Use Google Trends.

You can make a spreadsheet and score each keyword (1-10) based on these criteria.

📈 What is KEI (Keyword Effectiveness Index)?

KEI = (Search Volume)² / Competition

  • It shows how effective a keyword might be.

  • The higher the KEI, the better — meaning high search volume and low competition.

Example:

KeywordSearch VolumeCompetitionKEI
vegan protein10,000500200
vegan gummy bears1,00010100

  • "vegan protein" has higher volume but also high competition.

  • "vegan gummy bears" has less volume but very low competition.

So, based on KEI, both may be good but for different strategies — one for long-term, one for quick wins.

✅ Summary

  • Find keywords using tools + competitor research.

  • Prioritize by balancing volume, difficulty, and intent.

  • KEI helps highlight "high reward, low risk" keywords.



Comments

Post a Comment

Popular posts from this blog

How to Get More Sales: 10 Proven Strategies That Actually Work

Image
  Introduction: Why Sales Growth Feels Harder Than Ever Every business owner asks the same question: How can I get more sales without spending a fortune? With competition rising and customer expectations changing, traditional tactics don’t always work. The good news? There are proven sales strategies that businesses of all sizes can use to increase revenue, improve conversion rates, and boost customer loyalty . In this guide, you’ll discover 10 practical strategies to get more sales in 2025 — strategies that work whether you’re running an ecommerce store, a local service business, or a B2B company. 1. Understand Your Customer’s Pain Points The fastest way to increase sales is by knowing exactly what your customers struggle with . Use surveys, interviews, and reviews to uncover their pain points. Then, shape your messaging around solving those problems. 👉 Tip: Create a buyer persona to map out your ideal customer’s goals, frustrations, and buying triggers. 2. Strengthen...
Read more

Setting Up Conversion Tracking on Blogger: A Step-by-Step Guide

Image
  If you want to measure the success of your online marketing campaigns, conversion tracking is essential. Conversion tracking allows you to see which actions users take on your Blogger website, such as signing up for a newsletter, purchasing a product, or filling out a contact form. By implementing conversion tracking, you can make data-driven decisions that improve your ROI and overall online performance. In this post, we’ll guide you through the process of setting up conversion tracking on Blogger effectively. Why Conversion Tracking Matters Conversion tracking provides valuable insights into how users interact with your site. Without it, you are essentially guessing what drives sales or leads. Key benefits include: Understanding which campaigns drive the most conversions Optimizing ad spend for higher ROI Identifying high-performing pages and content Improving website user experience By tracking conversions, you can focus your efforts on strategies that trul...
Read more

How to Boost Your Google Ads ROI: Proven Strategies for Maximum Profit

Image
Google Ads is one of the most effective platforms for driving targeted traffic, increasing conversions, and growing your business. However, without proper optimization, you might end up spending more than you earn. Boosting your Google Ads ROI requires a mix of strategy, data analysis, and continuous improvement. In this blog post, we’ll explore actionable tips to maximize your return on investment from Google Ads campaigns. Why Google Ads ROI Matters Return on investment (ROI) is the ultimate measure of advertising success. A high ROI indicates that your ads are generating more revenue than the costs spent. Google Ads can be profitable, but mismanaged campaigns often drain budgets with little results. Improving your Google Ads ROI helps you: Reduce wasted ad spend Increase conversions and leads Improve overall campaign efficiency By focusing on ROI optimization , you ensure that every dollar spent contributes to your business growth. 1. Conduct Thorough Keyword Resea...
Read more